São Paulo Collection

From A Beer Bottle To A Light Bulb Moment By Studio Swine

I love it when someone takes an everyday object whose form or purpose we now take for granted and manages to transforms it into something extraordinary.

Studio Swine (which incidentally stands for “Super Wide Interdisciplinary New Explorers”) is co-founded by a Japanese Architect Azusa Murakami and a British Artist Alexander Groves. They are those kind of innovators.

This Anglo-Japanese design studio has criss-crossed the planet, creating amazing designs which all appear to explore how our finite resources can be successfully used (or reused) in the context of modern design.

When most people look at a bottle of beer they see a happy time ahead of them…

 

Heineken beer bottle by Tristan Townley

Heineken beer bottle by Tristan Townley

 

Few would spare a thought for the bottle – it’s simply a container. But the visionaries at Studio Swine had a light bulb moment… Continue reading