How would you define great design?
For me, it is when the design solves a functional problem as simply and elegantly as possible. If that is achieved, then I believe the result will be honest and timeless.
Consider the humble paperclip… the design for that bent piece of wire came about in the 1870’s. It’s simple performance-centric design is why it has survived and stood the test of time.
Now imagine you have to survive a particularly arduous period of time. You would want an ace up your sleeve. That ace in design is the “Life is Precious” survival kit.