Monthly Archives: April 2014

Life is Precious… (so is great design)

How would you define great design?

For me, it is when the design solves a functional problem as simply and elegantly as possible. If that is achieved, then I believe the result will be honest and timeless.

Consider the humble paperclip… the design for that bent piece of wire came about in the 1870’s. It’s simple performance-centric design is why it has survived and stood the test of time.

Now imagine you have to survive a particularly arduous period of time. You would want an ace up your sleeve. That ace in design is the “Life is Precious” survival kit.

 

Life is Precious survival kit by Fort Standard for Wallpaper Magazine

Life is Precious survival kit by Fort Standard for Wallpaper Magazine

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