Daily Archives: April 17, 2011

The Story of Stuff


The job this week has really got me thinking about Stuff. In particular, what is it that makes people desire the latest “bright & shiny” in place of their trusted and well loved possessions. Don’t get me wrong – things age and need to be replaced. I have no problem with that. My problem lies with a need to “keep up with the Joneses”… 

Keeping up with the Joneses (illustration by Allan Sanders)

It can become an endless cycle of buying the latest and greatest. No sooner have you ripped it out of the box, than it is out of date and so the cycle continues again. If we set aside our rose coloured glasses and pop on the green tinted ones – it is easy to see how this can all go a bit pear shaped. One planet with limited natural resources which are being used at an ever faster rate = A need to do a major rethink. Continue reading